Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.
Before we get started, I want to first introduce a new reporter on the business of influencers team, Mark Stenberg!
You can reach Mark at mstenberg@insider.com and on Twitter @MarkStenberg3. He will be covering all things related to the creator economy and new media models.
Now onto the news.
A new influencer agency has climbed to prominence in the industry by helping creators and models manage their OnlyFans accounts.
Unruly Agency works with top influencers like Tana Mongeau and Daisy Keech, offering a full-service approach to OnlyFans.
I spoke with the founders of Unruly and industry insiders to learn how the agency works and the services it provides.
Here are a few key takeaways:
Unruly helps clients set up content shoots and an OnlyFans posting schedule.
Unruly also works with some influencers on incorporating integrative marketing on OnlyFans through product placement.
The company has connected clients with brands like Fashion Nova, Pretty Little Thing, and Manscaped for brand partnerships.
Some other talent managers don’t want to work with OnlyFans, so their clients are jumping directly to Unruly.
“We look at ourselves as a concierge service for influencers,” Unruly said in a statement. “We take the talent’s ideas and help them roll them into production to bring them to life.”
(L-R) Drip Crib residents Dedrick Spence, Abel Carden, Chris Weaver, Desmond Spence and Emiliano Decontreras Jr. make a TikTok video on May 08, 2020.
Jon Kopaloff/Getty Images
During the rise of TikTok, a wave of social-media stars moved into Los Angeles mansions to live together and make content.
But it hasn’t been all smooth sailing.
My colleague Dan Whateley wrote that an LA landlord is suing the TikTok collective “Drip Crib,” launched by Devion Young.
Young spent tens of thousands of dollars to form the house, renting a mansion for himself and creators and moving into it in March. But he soon fell behind on rent.
The property’s owner alleged in the lawsuit that the group unlawfully conducted business at the house.
In the suit, the landlord also alleged the group had violated LA’s health and safety code during the coronavirus pandemic.
Instagram has been meeting with creators in the last several months and sharing advice about what to post.
My colleague Sydney Bradley wrote about a recent Instagram presentation, whose slides were leaked to Insider.
It included advice like this:
Stories: “Behind the scenes of your daily life” or “In-the-moment updates”
Reels: “Entertaining, short videos” or “Your take on trending content”
Live: “Direct conversations with your audience” or “Invite friends”
For Feed posts, Instagram recommends to “Use carousels for more engagement in one post” [Carousel posts can feature up to 10 slides] and to “Stay active in the comments to stay engaged with your community.”
Brick House Cooperative founding member Maria Bustillos says the goal of the project longevity, not profit.
Maria Bustillos
The Brick House Cooperative is a group of nine independent publications that operate under one umbrella.
The media collective is worker-owned, subscription-based, and free of formal investment.
Mark wrote that the group created a 25-page legal document that lays out how the publications divide revenue and split ownership.
“The entire structure is dedicated to: If it grows, the people who are in it are the ones who are going to benefit,” said the group’s founder, Maria Bustillos.
More creator industry coverage from Business Insider:
SeatGeek’s “behind the scenes,” video with David Dobrik at his NYC pop-up shop.
SeatGeek/YouTube
FILE PHOTO: The TikTok logo is pictured outside the company’s U.S. head office in Culver City, California, U.S., Sept. 15, 2020.
REUTERS/Mike Blake
Industry updates:
This week from Insider’s digital culture team:
Olivia Rodrigo and Joshua Bassett of High School Musical: The Musical: The Series perform onstage during the 5th Annual Elsie Fest: Broadway’s Outdoor Music Festival on October 5, 2019 in New York City.
Jenny Anderson/Getty Images for Elsie Fest
Actress Olivia Rodrigo’s debut single “Drivers License” has exploded on TikTok.
Insider reporters Rachel E. Greenspan, Palmer Haasch, and Kat Tenbarge wrote that the song’s appeal is partly thanks to its Taylor Swift-esque storytelling.
TikTok users have latched onto the song, making videos speculating about its meaning, praising its lyricism, and creating memes.
Steve Robbins Speaker: Keynote speaker Steve Robbins specializes in the areas of diversity, inclusion and cultural competency. Top Diversity Speakers ...
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Please try again."}},"email_for_login_code":{"placeholder_text":"Your email address","initial":{"instruction_type":"normal","instruction_message":"Enter your email to log in."},"success":{"instruction_type":"success","instruction_message":"Enter your email to log in."},"blank":{"instruction_type":"error","instruction_message":"Enter your email to log in."},"empty":{"instruction_type":"error","instruction_message":"Enter your email to log in."}},"login_code":{"initial":{"instruction_type":"normal","instruction_message":"Check your email and enter the login code."},"success":{"instruction_type":"success","instruction_message":"Check your email and enter the login code."},"blank":{"instruction_type":"error","instruction_message":"Check your email and enter the login code."},"empty":{"instruction_type":"error","instruction_message":"Check your email and enter the login code."}},"stripe_all_in_one":{"initial":{"instruction_type":"normal","instruction_message":"Enter your credit card details here."},"empty":{"instruction_type":"error","instruction_message":"Enter your credit card details here."},"success":{"instruction_type":"normal","instruction_message":"Enter your credit card details here."},"invalid_number":{"instruction_type":"error","instruction_message":"The card number is not a valid credit card number."},"invalid_expiry_month":{"instruction_type":"error","instruction_message":"The card's expiration month is invalid."},"invalid_expiry_year":{"instruction_type":"error","instruction_message":"The card's expiration year is invalid."},"invalid_cvc":{"instruction_type":"error","instruction_message":"The card's security code is invalid."},"incorrect_number":{"instruction_type":"error","instruction_message":"The card number is incorrect."},"incomplete_number":{"instruction_type":"error","instruction_message":"The card number is incomplete."},"incomplete_cvc":{"instruction_type":"error","instruction_message":"The card's security code is incomplete."},"incomplete_expiry":{"instruction_type":"error","instruction_message":"The card's expiration date is incomplete."},"incomplete_zip":{"instruction_type":"error","instruction_message":"The card's zip code is incomplete."},"expired_card":{"instruction_type":"error","instruction_message":"The card has expired."},"incorrect_cvc":{"instruction_type":"error","instruction_message":"The card's security code is incorrect."},"incorrect_zip":{"instruction_type":"error","instruction_message":"The card's zip code failed validation."},"invalid_expiry_year_past":{"instruction_type":"error","instruction_message":"The card's expiration year is in the past"},"card_declined":{"instruction_type":"error","instruction_message":"The card was declined."},"missing":{"instruction_type":"error","instruction_message":"There is no card on a customer that is being charged."},"processing_error":{"instruction_type":"error","instruction_message":"An error occurred while processing the card."},"invalid_request_error":{"instruction_type":"error","instruction_message":"Unable to process this payment, please try again or use alternative method."},"invalid_sofort_country":{"instruction_type":"error","instruction_message":"The billing country is not accepted by SOFORT. Please try another country."}}}},"fetched_oembed_html":false}
