By Martech Outlook | Tuesday, December 01, 2020
Influencer marketing, one of the latest marketing techniques, has taken the business world by storm.
Fremont, CA: Influencer marketing has proved to be a highly successful marketing technique, which shows no signs of slowing down in 2020. There is an explanation of why the marketing industry for influencers is booming. According to a recent survey by Business Insider Intelligence, the demand is expected to almost double from $8 billion in 2019 to $15 billion by 2022. Some experts note that the creatives of one-stop-shop are still prepared to benefit from greater screen times and closed studios, despite the economic impact in the post coronavirus era. Here are a few influencer trends to look out for.
Video content:It’s easy to access videos, and it’s a fast way for people to get the details they’re looking for. People can mute videos on their mobile devices and watch them almost anytime and anywhere. With smartphone screens being used by more and more audiences, video makes sense for advertisers to reach more individuals. Bandwidth speed is not as much a concern as it used to be, so you can easily load videos and play them smoothly.
Long-term relationships: When influencer marketing appeared in the marketing landscape, most partnerships between brands and influencers worked on a campaign-by-campaign basis. The trend is now towards establishing relationships that are longer-lasting. Since content creators establish long-term relationships with individuals to become and remain influencers, it makes sense that collaborations with brands are subject to the same concept.
New visual technology: Technology is continually changing, and influencers always remain on the cutting edge in order to keep up and stay relevant. Using the latest developments in visual technology to boost consumer service and make marketing more effective, brands often find success.
Diverse audience: Influencers boost revenue and visibility for brands because of their large scope and close connections with their audience. But influencers still want to be even more enterprising and to develop their own brands in order to drive sales. It goes beyond and beyond branded products and swag.